Statewide Advertising in Newspapers

Frequently Asked Questions

How do I make an effective ad?

As with any marketing, effective ads come down to the basics:

• give enough information for readers to understand your offer and make a buying decision

• include a price whenever possible

• avoid uncommon abbreviations

• proofread carefully – avoid errors

• stress benefits of your product/service to the reader; include a "call to action."

• include complete contact information, and multiple options if possible

Another way to put it is to say every ad should answer these questions: Why should I buy this product? Why should I buy it now? Why should I buy it from you?